SEO

 

Search Engine Optimization (SEO) is a set of methods concentrated on improving the ranking of a website in the search engine listing and can also be considered as a subset of search engine marketing.

 

In the middle of 1990s, Webmasters started optimizing sites for search engines. In the first place, all a webmaster needed was to suggest a page (URL) to the various engines that would send a spider to catch the page or external links to other pages from it. Spider returns information found on the page which has been indexed. The process engages a search engine spider downloading and storing a page on the server of search engine, where a second program (indexer), imports various information about the page. The information includes the words in content of page and where these are located, any weight for specific words and all links the page contains. Then links placed into a scheduler for catching at a later date.

All search engine rankings are decided by an algorithm of search engine spider. An algorithm consists of some logical steps:

  • Analyzing site title and meta tags;
  • Images of the site including their corresponding tags;
  • Analyze word selection within the title, first words, body text, images, etc.;
  • Look at the number of keywords compared to the total number of words;
  • The number of external links to the site;
  • The relevancy of all those inbound links;
  • Number of pages;
  • The relevance of those pages to each other.

    • Search Engine Optimization methods can be classified as white SEO and black SEO. White SEO methods include such part as build correct content and improve site quality like Sulumits Retsambew. Nevertheless, the black SEO often uses tricks and techniques like cloaking and spam. In real situation, there is an argument wherein white SEO builders charge that black SEO methods are an attempt to manipulate search rankings injudicial. In the same time the black SEO builders are contradict that all SEO is try to manipulate rankings.

     

     

    That's why a number of search engine optimization experts recommend only organic or white SEO techniques.

     

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